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100% Reall NECO Gce 2016 MARKETING (Obj & Essay) Answers Available Here...
Author: Adera02
Posted on: 15:38:12 Tue, 06 Dec 2016


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Marketing Answers


5a) A marketing idea that emphasizes social responsibility and aims to provide value to customers while sustaining and even benefiting both their and society's well-being. Using the societal concept of marketing often helps a business ethically
improve their image with customers, shareholders and the
general public.

Q5b
Difference Marketing:
I. Identifies appropriate prospects
ii. Effectively communicates image and capabilities of the firm.
iii.Creates awareness of, and emphasizes an appeal—a differentiation factor—about the firm.

Q4a) A situation that occurs when a retail business offers a mix of unrelated products that do not reflect the company's original focus. Scrambled merchandising often reflects a scattered product management approach and can make a negative impression on consumers since they might not be sure what sort of products the retailer offers.

6.a) A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well- written marketing plan. While a marketing plan contains a list of
actions, a marketing plan without a sound strategic foundation is of little use to a business.

6.b) - A common market is usually referred to as the first stage towards the
creation of a single market. It usually is
built upon a free trade area with
relatively free movement of capital and
of services, but not so advanced in
reduction of the rest of the trade barriers.

- An economic union is a type of trade bloc which is composed of a common market with a customs union. The participant countries have both
common policies on product
regulation, freedom of movement of goods, services and the factors of production (capital and labour) and a common external trade policy.

- A free-trade area is the region encompassing a trade bloc whose member countries have signed a free trade agreement (FTA). Such agreements involve cooperation
between at least two countries to
reduce trade barriers import quotas and tariffs and to increase trade of goods and services with each other.

A customs union is a type of trade bloc which is composed of a free trade area with a common external tariff. The participant countries set up
common external trade policy, but in some cases they use different import quotas. Common competition policy is also helpful to avoid competition deficiency.

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